We’ve had a lot of questions about life behind the scenes at CVG. So we decided to put it all out there for you!
We’ve outgrown our space…again.
One thing that you may not know about CVG is that we’ve had to relocate 5 times in 5 years. Each move has been at the result of lack of space. Every time we move into a new building we look around at how empty it is and discuss how we will never need to move again. A few months later we eat those words. Discussions then pivot to how the hell are we going to move again.
So here we are again. CVG is now in it’s 6th year and we’re due for our 6th move. Easier said than done. The problem is with every year the move gets bigger and more difficult. I won’t even go into the struggles of trying to find larger and larger locations that can house offices, warehouse, production space and gym space.
With each move becoming more and more of a project, paired with the fact that no one on our team has a single minute to spare, we have decided to do what we can with our current space. The biggest issue we’re currently facing is warehouse space. Inventory takes up a LOT of room and it’s only growing. So we decided to optimize for warehouse space.
Previously, the office space was upstairs (along with the gym), while our production area and warehouse were downstairs. So we did the only thing we could do, we moved production upstairs and crammed our office space downstairs to give extra space to the warehouse. As I’m typing this my desk (and everyone’s else’s) is surrounded by boxes. Walls of inventory, everywhere! To be honest, it’s a familiar feeling. Every year that we outgrow our spaces we find ourselves building a maze of boxes.
The lack of space leads perfectly into another hot topic for CVG this month…The Capri Face Off!
The Purple Capri VS Zenergy Capri Face Off
We often like to ask our tribe what products they would like to see next. The feedback recently has been for more solid color leggings. We polled and saw that eggplant/purple and teal were some of the favorites. Super exciting! However, one problem…it seems there was pretty even split between people that wanted purple and people that wanted teal. Easy fix, right? Just offer both. Seems simple enough. But wait, we’re out of space. We already live in a sea of boxes! Carrying both just isn’t possible.
Our tribe wants both, but we physically can’t swing it. Trust me when I say we spent a lot of time covering many different possibilities and we’re happy to say we found an answer. (If you’re thinking reversible, it’s not possible. That’ll have to be a different article though.) We found a way to make as many customers happy as possible. A way to offer both! Well, at least offer both at least once.
And thus, the Capri Face Off was born. We decided we will offer both capris at the same time so everyone can get exactly what they want. Unfortunately, the catch is that we can’t carry both long term. But at least we can have some fun with it. We can let our community decide. Whichever capri is the best seller within the first 24 hours will be restocked. The capri that falls shorts will be retired after it sells out. This allows us to give everyone want they want, at least once!
We understand this isn’t ideal. But it’s the best we can do to try to make as many people in our community happy as possible! There you have it…the story behind the Capri Face Off.
Going from solid teal to Zenergy.
As mentioned above you will notice that this current release began as building everyone’s favorite solid color leggings. But the Zenergy Capris aren’t solid, they have a slight pattern. What happened?
Well, we believe it’s extremely important to test all of our products for months before they go live. The testing process includes a lot of different things. Some of the most important tests include checking to see if they are see through when squatting and if they show sweat. Solid color leggings require a different fabric than our printed leggings. These fabrics are absolutely amazing, but to be candid, it’s difficult to hide sweat with these types of fabrics. For whatever reason our competitors don’t seem to be concerned with sweat showing through their leggings. But for us, it’s not acceptable. For this reason we will never release a legging that shows sweat. And sadly, it turns out the solid teal fabric is not a great color to hide sweat. Another issue is that solid teal seems to draw attention to things that CVG leggings are known to neutralize. Such as cellulite, bumps, etc. So what do you we do?
We pivot! We switch up the solid teal fabric to the fabric of our printed leggings. By switching up the fabric we solve the sweat issue. Our printed fabric never shows sweat. It’s amazing like that! Then we add a hint of a pattern. Not enough to take away from the beautiful teal color, but just enough to eliminate any and all imperfections from showing through.
Just like that, the Zenergy Capris were born!
New arrival tanks are on point!
Lastly, our new tanks are some of my favorite in a while.
We’re pretty sneaky about how we add new shirt sayings to the website. We like to just put them up and let the results speak for themselves. However this month we’re in love with the new sayings. Often times our new shirt sayings are inspired by people in our community, and this batch is no different. I’ll list a few here and let you judge for yourself. Oh! We also recently added a listing for blank flowy tanks. So if you love our tank styles but just looking for a more basic tank check out our Basic Flowy Racerback Tank Tops.
Well, that’s just the tip of the iceberg for life at CVG this month but we can’t spill all the beans. If you enjoyed reading about our behind the scenes chaos make sure to comment below to let us know. If the response is big enough we’ll do our best to give more regular updates.